American Express implements a program of calling its current cardholders to find out what changes they would like to see in the services provided.The firm is exhibiting characteristics associated with which of the following orientations?

Question

Quizplus · Accepted Answer

American Express is exhibiting characteristics of a market orientation. This is because they are focusing on satisfying the needs and wants of their current cardholders by asking for feedback and using it to improve their service. The market orientation emphasizes customer satisfaction and fulfilling their needs and wants.

American Express Implements a Program of Calling Its Current Cardholders