The approach by a firm to give away a base product and make money on the complementary products required to make the base product useful is called:

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This pricing approach is called captive product pricing. The firm captures customers by offering a base product for free or at a low cost, but requires complementary products or services to make the base product useful or operational. The complementary products are priced higher than the base product, generating revenue for the firm. This approach is also known as the razor-blade model, where the razor handle is the base product, and the razor blades are the complementary products sold at a higher price.

The Approach by a Firm to Give Away a Base