Matching
Match the following terms used in the BCG Growth- Share matrix to the most appropriate explanation.
Premises:
Cash cow
Star
Dog
Question mark
Responses:
An agency has a large market share in a low growth market e.g. daily newspaper ads.
An agency has a large market share in a fast growth market e.g. digital media advertising.
An agency has a small market share in a low growth market e.g. daily newspaper ads.
An agency has a small market share in a fast growth market e.g. digital media advertising.
Correct Answer:
Premises:
Responses:
Cash cow
Star
Dog
Question mark
Premises:
Cash cow
Star
Dog
Question mark
Responses:
Related Questions
Q1: If WRSX decides to enter new markets,
Q2: Which TWO of the following could be
Q3: WRSX has grown primarily through a series
Q4: Currently WRSX adopts a multi-domestic approach to
Q5: If WRSX, or one of its competitors,
Q6: Which TWO of the following are sensible
Q7: Using the Ashridge Parenting Matrix (Goold and
Q8: Interactive and digital media are presenting many
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents