Question 1

Which THREE countries/regions offer the most important growth opportunities for WRSX in the next decade?
A) USA
B) Western Europe
C) Latin America
D) India
E) Australasia
F) North Africa
G) Sub Saharan Africa
H) China

Accepted Answer

D,F,H

Question 2

Which TWO of the following changes are most likely to have an adverse impact on WRSX's opportunities in the external environment?
A) Continuing low interest rates
B) Rising oil prices
C) Growth in the Asia-Pacific region
D) A downturn in the US economy
E) The fraud scandal at WSRX
F) Fluctuating exchange rates

Accepted Answer

B,D

Question 3

WRSX has a good reputation in which THREE of the following sectors?
A) Automotive and transport
B) Banking and financial services
C) Health and pharmaceuticals
D) Construction
E) Telecommunications
F) Food, drink and tobacco

Accepted Answer

A,C,E

Question 4

WSRX has a better than average score on which of the following NFPIs?
A) Leadership capability and Client attraction & retention
B) Management of growth and Management of risk
C) Management of growth only
D) Client attraction & retention only
E) Management of Risk and Leadership capability

Accepted Answer

The answer of WSRX has a better than average score...

Question 5

Which TWO of the following are the most important Corporate Social Responsibility (CSR) issues for WSRX to deal with?
A) Finding new growth markets to enter
B) Reducing the carbon footprint of the business
C) Improving service levels to clients
D) Cutting costs
E) Improving governance and ethical standards.

Accepted Answer

CSR focuses on the impact a business has on society and the environment, so reducing their carbon footprint and improving governance and ethical standards are important factors for WSRX to address. While finding new growth markets, improving service levels, and cutting costs may be important for overall business success, they are not specifically related to CSR.

Question 6

Which TWO of the following are reasons for brands becoming more important for fmcgs?
A) Innovative and differentiated products command a price premium
B) Price competition and low cost are frequently a source of competitive advantage
C) Consumers in emerging markets are increasingly aware of, and interested in, brands
D) There is a shift towards 'Generation Y' values

Accepted Answer

Innovative and differentiated products command a price premium, which means that consumers are willing to pay more for a product that they perceive as better or unique. Brands help create that perception, making them more important for FMCGs. Additionally, as consumers in emerging markets become more aware and interested in brands, building a strong brand becomes essential for FMCG companies to succeed in those markets. Price competition and low cost may still be important, but they are not the primary reasons for brands becoming more important in FMCGs. The shift towards 'Generation Y' values may also be a contributing factor, but it is not mentioned as a choice in this question.

Question 7

WSRX's initial current ratio is which of the following?
A) More than 1 and therefore healthy
B) More than 1 and therefore a cause for concern
C) Less than 1 and therefore healthy
D) Less than 1 and therefore a cause for concern.

Accepted Answer

The answer of WSRX's initial current ratio is which of...

Question 8

Compared to the industry average, WSRX's initial financial position shows which of the following?
A) Better than average ROCE and higher gearing
B) Better than average ROCE and lower gearing
C) Worse than average ROCE and higher gearing
D) Worse than average ROCE and lower gearing.

Accepted Answer

The answer of Compared to the industry average, WSRX's initial...

Question 9

A 'value based' compensation system for advertising agencies involves which of the following?
A) Paying only for billable hours spent on creating advertising for the client
B) Paying a set % of the total value of the media spend on the advertising
C) Paying performance related fees for advertising that adds to the clients profits in measurable terms
D) Paying a set % of the total brand revenue earned by the brand in that year.

Accepted Answer

A value-based compensation system for advertising agencies involves paying performance-related fees for advertising that adds to the client's profits in measurable terms. This type of compensation structure incentivizes the agency to create effective and profitable advertising for their clients, rather than just focusing on billable hours or media spend. It aligns the agency's interests with the client's business goals, ultimately leading to a more successful partnership. Paying a set percentage of the total brand revenue earned by the brand in that year would be difficult to measure and could be influenced by factors beyond the agency's control.

Question 10

Match between columns
                        Premises: Political
Technological
Economic
Social

Accepted Answer

The Answer of The growth of opportunities in Eastern Europe is...

Question 11

Match between columns
                        Premises: Value chain analysis
Stakeholder analysis
Strategic group analysis
5 Forces analysis

Accepted Answer

The Answer of Understanding where agencies create competitive advantage through is...

Question 12

Match between columns
                        Premises: Lobbying
Relationship Marketing
Direct Marketing
Public Relations

Accepted Answer

The Answer of The practice of building longer term value is...

Quiz 1: The Strategy Experience Phase 1

Which THREE countries/regions offer the most important growth opportunities for WRSX in the next decade?

Which TWO of the following changes are most likely to have an adverse impact on WRSX's opportunities in the external environment?

WRSX has a good reputation in which THREE of the following sectors?

WSRX has a better than average score on which of the following NFPIs?

Which TWO of the following are the most important Corporate Social Responsibility (CSR) issues for WSRX to deal with?

Which TWO of the following are reasons for brands becoming more important for fmcgs?

WSRX's initial current ratio is which of the following?

Compared to the industry average, WSRX's initial financial position shows which of the following?

A 'value based' compensation system for advertising agencies involves which of the following?

Match the following PESTEL elements to the environmental change they are most closely related to.

Match the following analysis techniques to the most appropriate strategic issue.

Match the following terms to the most appropriate definition.