The external drivers of shopping behavior includes all EXCEPT:
A)Retail ambience
B)Shopping mode
C)Store layout and design
D)Visual merchandising

Question

Quizplus · Accepted Answer

Shopping mode is an internal driver of shopping behavior, as it refers to the individual's personal motives and reasons for shopping (e.g. browsing, fulfilling a need, socializing). Retail ambience, store layout and design, and visual merchandising are all external drivers, as they are aspects of the physical environment that influence a shopper's behavior.

The External Drivers of Shopping Behavior Includes All EXCEPT