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Why Did the Gap Have Trouble Managing the Innovation Process

Question 54

Multiple Choice

Why did The Gap have trouble managing the innovation process?


A) They didn't recognize where the products were positioned in the life cycle.
B) They were not able to innovate effectively enough in production to produce a cost effective product.
C) Frontline managers were not given enough authority to determine product lines.
D) Frontline managers were given too much authority to determine product lines.

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