One reason for studying persuasion is to learn more about how and why people respond to persuasive messages. This is called the

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The knowledge function of persuasion focuses on how and why people respond to persuasive messages in order to gain a deeper understanding of the process. This can help individuals better craft their own persuasive messages and become more effective in communicating their ideas. The attentiveness function is more focused on how persuasion captures people's attention, while the defensive function is focused on how people resist persuasion. The debunking function is focused on exposing false or misleading information.

One Reason for Studying Persuasion Is to Learn More About