Which of the following statements about buzz marketing is most accurate?

Question

Quizplus · Accepted Answer

Buzz marketing involves creating a buzz or excitement around a product or service through word-of-mouth recommendations and social media, rather than relying on traditional advertising methods such as TV and print media or celebrity endorsements. The purpose is to create a viral effect and generate interest and excitement among consumers to attract new customers and increase sales. While the strategy may appeal to young, urban consumers, it is not exclusive to them.

Which of the Following Statements About buzz Marketing Is Most