Which of the following justifications for the study of persuasion do Gass & Seiter identify as most compelling?

Question

Quizplus · Accepted Answer

Gass & Seiter argue that the most compelling justification for the study of persuasion is that it is the cornerstone of many positive, pro-social activities, such as education, health communication, and advocacy. They note that while influence can certainly be manipulative in some contexts, the ability to persuasively communicate ideas and promote positive change is a valuable skill that can benefit individuals and society as a whole.

Which of the Following Justifications for the Study of Persuasion