According to Gladwell's concept of Tipping Points, a product or idea can't take off unless it has inherent appeal. This is known as

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Gladwell's concept of Tipping Points highlights the importance of stickiness, which refers to the inherent appeal of a product or idea. Without this appeal, it is unlikely that the product or idea will gain momentum, develop scalability, or achieve gravitas. Gravitational pull is not a relevant concept in this context, and scalability and momentum magic are outcomes of stickiness rather than independent factors.

According to Gladwell's Concept of Tipping Points, a Product or Idea