People who often provide suggestions to their circle of friends such as, "You should try it," "You have to see this movie," and "You need to buy it, it is the best thing yet!" are termed
A) connectors
B) prompters
C) mavens
D) salespersons
Correct Answer:
Verified
Q20: According to Gass & Seiter, persuasion
A) occurs
Q21: Buzz marketing has become a pervasive persuasion
Q22: An effects orientation to defining persuasion emphasizes
A)
Q23: A problem with a linear view of
Q24: You advise a friend to enroll in
Q26: You see two unsavory-looking characters standing near
Q27: Word-of-mouth marketing (WOM) based on social networks
Q28: In regards to ethical communication, it isn't
Q29: According to Gladwell's concept of Tipping Points,
Q30: Borderline persuasion refers to
A) influence attempts that
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