An individual tends to experience more cognitive dissonance when engaging in behavior that is contrary to his/her beliefs if

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When an individual engages in behavior contrary to their beliefs on their own volition, they are more likely to experience cognitive dissonance because they cannot attribute their behavior to external factors like coercion or incentives. They are more likely to feel responsible for their actions, which creates a sense of inconsistency between their beliefs and behavior.

An Individual Tends to Experience more Cognitive Dissonance When Engaging