One way to help ensure that a persuasive message will have a lasting effect on receivers is to

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Increasing the receivers' involvement in the issue can help in ensuring that the persuasive message will have a lasting effect on them. When individuals are emotionally involved or invested in the issue, they are more likely to process the message deeply and form a lasting attitude or behavior change. On the other hand, decreasing their motivation or perceived behavioral control or increasing peripheral processing may weaken the message's impact and reduce its long-term effectiveness.

One Way to Help Ensure That a Persuasive Message Will