When salespeople call a product popular, cool, or in great demand, which tactic of persuasion are they using?

Name: When salespeople call a product popular, cool, or in great demand, which tactic of persuasion are they using?
Brand: Quizplus
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Question

Quizplus · Accepted Answer

When salespeople use terms such as popular, cool or in great demand, they are using the persuasion tactic of social proof. They are suggesting that others have already bought the product, indicating that it is a good decision to make.

When Salespeople Call a Product Popular, Cool, or in Great