Persuaders who target particular "niche" groups, such as soccer moms, Nascar dads, affluent gays, or Hispanic teens, are using

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Targeting particular niche groups is an example of segmentation, which is dividing a larger market into smaller groups with similar characteristics to better tailor marketing and persuasion efforts to their specific needs and preferences. Focus groups, polling, and telemarketing may be part of the segmentation strategy, but they are not the main approach used to identify and reach these particular niche groups.

Persuaders Who Target Particular "Niche" Groups, Such as Soccer Moms