Binky and Babbs are running for political office and will each have a chance to give one televised speech. The schedule for speeches looks like this: one candidate will speak for 10 minutes and then the second candidate will speak for 10 minutes as soon as the first speaker is finished. A week later, the public will cast votes. Based on what you know about order effects and persuasion, if Binky can choose when he wants to speak, which of the following options should he choose?

Question

Quizplus · Accepted Answer

Speaking first can create a primacy effect, where the first information presented is more likely to be remembered and influence decision-making.

Binky and Babbs Are Running for Political Office and Will