A company is set to launch a new product line. At first, only the brand's logo is displayed in various media, without any explanation of what the brand is or what the brand does. Greater familiarity with the logo, in and of itself, tends to make consumers like the brand more. This strategy is known as:

Question

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This strategy is known as the mere exposure effect, which is a psychological phenomenon where people tend to develop a preference for things that they are more familiar with. By repeatedly exposing consumers to the brand's logo, they are more likely to develop a positive attitude towards the brand.

A Company Is Set to Launch a New Product Line