According to the authors, persuasion research is essentially

Name: According to the authors, persuasion research is essentially
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Persuasion research is essentially amoral, meaning that it is not inherently good or bad. It is simply a tool that can be used for both positive and negative purposes, depending on the intentions of the persuader. It is up to the individual to use their ethical judgement in how they choose to use persuasion techniques.

According to the Authors, Persuasion Research Is Essentially