Question 1

When German music was playing in the background in a wine store

Accepted Answer

This is an example of the "Mere-exposure effect," which suggests that people will prefer stimuli (in this case, German wine) that they have been exposed to before. The music may have subconsciously reminded customers of German culture and made them more likely to purchase German wine.

Question 2

Compared to some Asian cultures, persuasion in America emphasizes

Accepted Answer

Persuasion in America emphasizes direct strategies, such as making a clear and concise argument or presenting facts and figures to support a point of view. In contrast, some Asian cultures may utilize indirect strategies, such as emphasizing group values and norms or avoiding conflict and loss of face.

Question 3

Which ethical perspective places the onus on the receiver to be informed, aware, and avoid being suckered?

Accepted Answer

The free market ethical perspective believes that individuals should be responsible for their own actions and decisions in the marketplace. This includes being informed and aware of products, services, and their associated risks. Therefore, the onus is on the receiver to avoid being "suckered" in the free market perspective.

Question 4

According to your text, which of the following persuasive strategies is the least ethical?

Accepted Answer

The answer of According to your text, which of the...

Question 5

Which type of subliminal influence has been shown to work, but only in controlled laboratory settings, not in commercial settings?

Accepted Answer

Subliminal priming is the type of subliminal influence that has been shown to work in controlled laboratory settings. However, it has not been shown to have a significant impact in commercial settings, where other factors such as distractions and competing messages may affect the effectiveness of the subliminal message.

Question 6

Which of the following statements about NLP is most accurate?

Accepted Answer

The scientific literature shows little or no evidence that NLP is effective.

Question 7

Research suggests that subliminal priming may act as a trigger but only if

Accepted Answer

Research suggests that subliminal priming is more likely to act as a trigger when there is a need, goal, or drive that must be satisfied. This is because the subliminal message is more likely to be noticed and processed when it is relevant to the current situation or goal at hand. The other options (A, C, and D) may also play a role in the effectiveness of subliminal priming, but B is the most important factor.

Question 8

According to the text, what type of music has been used as to drive away the homeless, panhandlers, and gang members from fast-food restaurants and convenience stores?

Accepted Answer

The text specifically mentions classical music as being used to deter homeless individuals, panhandlers, and gang members from fast-food restaurants and convenience stores.

Question 9

Which ethical perspective emphasizes "consequences or outcomes… weighing the benefits and drawbacks of a persuader's actions"?

Accepted Answer

Consequentialism is an ethical perspective that emphasizes the consequences or outcomes of a persuader's actions, specifically weighing the benefits and drawbacks. Deontological ethics focuses on the morality of the action itself, regardless of the outcome. Situational ethics considers the specific context and circumstances of a situation when making ethical judgments. Universalism suggests that there are certain moral principles that apply to all individuals and cultures.

Question 10

According to Gass & Seiter, three characteristics associated with ethical influence attempts are

Accepted Answer

Respect, equality, and tolerance are three characteristics associated with ethical influence attempts according to Gass & Seiter. These principles emphasize the importance of treating others with dignity, ensuring fairness, and being open to diverse perspectives during the process of persuasion.

Question 11

According to Gass & Seiter, NLP relies too much on

Accepted Answer

NLP relies too much on cause-effect inferences rather than sign reasoning.

Question 12

All of the following appear to affect people's moods, with the exception of

Accepted Answer

There is limited evidence to suggest that subaudible messages can affect people's moods.

Question 13

According to Brockriede (1974), which type of persuader would rely on deception to achieve his/her purpose?

Accepted Answer

According to Brockriede (1974), a seducer is a type of persuader who relies on deception to achieve his/her purpose, often using flattery, false promises, or other manipulative tactics to get what they want. The other options (B) rapist, (C) lover, and (D) sleuth do not necessarily rely on deception as a primary strategy for persuasion.

Question 14

According to the authors, persuasion research is essentially

Accepted Answer

Persuasion research is essentially amoral, meaning that it is not inherently good or bad. It is simply a tool that can be used for both positive and negative purposes, depending on the intentions of the persuader. It is up to the individual to use their ethical judgement in how they choose to use persuasion techniques.

Question 15

A methodological weakness in many fragrance studies is that

Accepted Answer

The placebo effect is a common methodological weakness in fragrance studies, as participants may report experiencing a certain effect simply because they expect to due to the smell, rather than the smell itself causing the effect.

Question 16

According to Gass & Seiter, persuasion is analogous to

Accepted Answer

Gass & Seiter explain in their book "Persuasion: Social Influence and Compliance Gaining" that persuasion is analogous to a tool. They compare it to a tool in the sense that just like a tool can be used for both good and bad purposes, persuasion can also be used for positive or negative outcomes. Furthermore, just like a tool, persuasion can be used skillfully or clumsily, and the results depend on the expertise of the user.

Question 17

According to Gass & Seiter, the moral quality of an influence attempt is derived primarily from

Accepted Answer

According to Gass & Seiter, the moral quality of an influence attempt is derived primarily from the motives of the persuader. This means that if the persuader has good intentions and is sincere in their motive to influence someone, the attempt is deemed morally good. Conversely, if the persuader has selfish motives or intends to harm the receiver, the attempt is considered morally wrong.

Question 18

The fact that embedded images of a sexual in nature appear in some Disney movies is most likely

Accepted Answer

It is widely believed that the presence of sexual images in some Disney movies was the result of pranks played by bored or disgruntled employees, rather than a deliberate action by the company or an intentional form of product placement. Disney has denied any such intentional inclusion of inappropriate content in their films. There is no evidence to support the conspiracy theory that the Illuminati or the Trilateral Commission was involved in the creation of the Disney movies.

Question 19

Hearing a catchy song repeatedly, like "Jerk It Out" by Caesars, which was featured in several Apple commercials, makes consumers like the song even more. This is known as

Accepted Answer

The answer of Hearing a catchy song repeatedly, like "Jerk...

Question 20

Gass & Seiter's advice on subliminal messages is

Accepted Answer

Gass & Seiter's advice is that consumers have little to fear from subliminal messages, as research has shown that they are typically ineffective and that people are generally able to resist them. There is no indication that their opinions on this matter have changed in recent years.

Quiz 1: Why Study Persuasion