Question 1

If you are taking this class because you need it to graduate, and not for the sake of learning, your motivation can best be described as

Accepted Answer

Extrinsic motivation is driven by external factors, such as rewards or consequences, rather than personal interest or enjoyment. In this case, the motivation to take the class is to earn the necessary credits for graduation, which is an external factor beyond the student's personal interest in the subject matter.

Question 2

Nowadays, researchers are fairly confident that the relationship between fear level or intensity and attitude change is

Accepted Answer

The answer of Nowadays, researchers are fairly confident that the...

Question 3

Sex appeals typically function as ____________ cues to persuasion.

Accepted Answer

Sex appeals are generally considered peripheral cues to persuasion, meaning they serve as non-central factors that may influence attitudes and behaviors, but are not directly related to the content of the message being presented. Other examples of peripheral cues could include celebrity endorsements, background music, or attractive packaging.

Question 4

A kindergarten teacher tries to "catch" kids in the act of behaving properly, rather than when they are misbehaving. For example, she says, "Tommy is doing a good job of keeping his hands to himself," "Jenny is being nice by sharing her crayons," or "Jeremy is being thoughtful by cleaning up his area." The use of such social labeling is a form of

Accepted Answer

The answer of A kindergarten teacher tries to "catch" kids...

Question 5

According to Gass & Seiter:

Accepted Answer

Gass & Seiter suggest that deception detection is a form of communication skill, as it involves the ability to discern truthfulness in communication.

Question 6

In order for a fear appeal to be effective, it must

Accepted Answer

Fear appeals are most effective when they emphasize both response efficacy (the effectiveness of the recommended action in averting the threat) and self-efficacy (the individual's belief in their ability to perform the recommended action). This combination helps motivate individuals to take the recommended protective action by making them believe that the action is effective and that they are capable of performing it.

Question 7

Which of the following statements regarding logical and emotional appeals is most accurate?

Accepted Answer

When people disagree with a position, they are more likely to perceive the arguments as emotional rather than logical, as they may view the reasoning as less valid or rational.

Question 8

Advertisements which make us feel sentimental about life, such as a television commercial depicting a family reunion full of hugs and smiles, rely on

Accepted Answer

The answer of Advertisements which make us feel sentimental about...

Question 9

The bottom line on humor, according to Gass & Seiter, is

Accepted Answer

Gass & Seiter suggest that humor indirectly facilitates persuasion, meaning that it can help create positive feelings towards the message, but it is not more effective than using evidence and reasoning. Therefore, option C is the most accurate choice.

Question 10

Which of the following is the best definition of a motivational appeal?

Accepted Answer

A motivational appeal is an external inducement that is designed to increase a receiver's drive to do something. This may be achieved by offering incentives such as rewards, highlighting the potential benefits of taking action or consequences of not taking action, among other means.

Question 11

The best advice regarding self-disparaging humor is

Accepted Answer

Self-disparaging humor, when used appropriately, can increase a person's likeability by making them appear more relatable and humble. It can break down barriers and create a sense of camaraderie. However, it's important to use this type of humor judiciously, as overuse or inappropriate context can lead to negative perceptions.

Question 12

An overall assessment of ingratiation research to date suggests the strategy

Accepted Answer

Research indicates that ingratiation, or the act of trying to make oneself more likable to others, generally works well in improving interpersonal relationships and achieving social influence.

Question 13

Warmth appeals operate primarily through

Accepted Answer

The answer of Warmth appeals operate primarily through ...

Question 14

Which of the following statements regarding the use of guilt appeals is most accurate?

Accepted Answer

Research suggests that guilt appeals can be effective if they are directed toward a specific behavior and if the person feels that they can greatly reduce their guilt by complying with the request. Additionally, inducing guilt in people can sometimes increase their willingness to comply with a subsequent, unrelated request. However, the guilt should not be so strong that it causes a backlash or resentment toward the requester.

Question 15

When people agree with a message, they tend to perceive the message as more _____, whereas when they disagree with the message, they tend to perceive the message as more______.

Accepted Answer

The answer of When people agree with a message, they...

Question 16

According to Petty and Cacioppo (1986), humor tends to operate via the ________________ route to persuasion.

Accepted Answer

According to Petty and Cacioppo (1986), humor tends to operate via the peripheral route to persuasion, which means that it may influence attitudes indirectly by affecting people's emotions, rather than through careful consideration of the message itself.

Question 17

All of the following are true about sexual appeals in advertising except

Accepted Answer

Sexual objectification of males is actually becoming more common, particularly in industries such as fashion and grooming products. Therefore, it is not true that it is fairly rare.

Question 18

Fear appeals which trigger ________________ are more likely to lead to positive, constructive responses to avoid the danger.

Accepted Answer

Fear appeals that trigger danger control are more likely to lead to positive, constructive responses because individuals are motivated to take action and avoid the danger. Fear control appeals may result in avoidance or denial, while flight response and high anxiety may lead to panic or irrational behavior.

Question 19

The best example of social proof below is

Accepted Answer

The "laugh tracks" on TV sitcoms are a form of social proof because they give viewers the impression that the show is funny and worth watching. By hearing others laugh, viewers are more likely to find the show amusing and feel like they are part of a group that enjoys it.

Question 20

People tend to feel more sympathy toward a person with a disability, and more likely to donate money or volunteer assistance, if/when

Accepted Answer

People tend to feel more sympathy toward a person with a disability if they perceive that the person has no control over the disability, as they feel that the person is more helpless and in need of assistance.

Quiz 1: Why Study Persuasion