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Sociology
Study Set
Persuasion Social Influence
Quiz 1: Why Study Persuasion
Path 4
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Question 101
Multiple Choice
Simon Cowell is known for humiliating contestants by criticizing their singing ability and even their physical appearance. Yet many viewers think he is a good judge of talent and that his scathing comments, while sometimes cruel, are also on target. Simon would best be described as:
Question 102
Multiple Choice
Based on the Elaboration Likelihood Model, credibility generally functions as a ________________ in persuasion.
Question 103
Multiple Choice
Finding
additional reasons
for a bad decision, or
providing rationalizations
for a risky decision, involve
Question 104
Multiple Choice
The dapper Tim Gunn, from Project Runway, may know a lot about fashion, but he knows nothing about how to operate a submarine. This best illustrates the fact that:
Question 105
Multiple Choice
A stock investor has just lost a huge sum in the stock market meltdown. The investor tries to relieve the mental stress by telling himself, "I guess I'll have to chalk it up to experience. I'll learn from this mistake and I'll be a better person because of this." The investor is using
which method
of maintaining consistency?
Question 106
Multiple Choice
Which of the following statements regarding the use of
celebrity endorsers
is most accurate?
Question 107
Multiple Choice
Whether a source possesses credibility is determined primarily by
Question 108
Multiple Choice
An ad on a cable TV channel states, "We use only genuine, certified psychics!" This claim illustrates the importance of
which dimension
of credibility?
Question 109
Multiple Choice
In a political debate, a politician who keeps a cool head even when attacked by an opponent or when asked a tough question by the moderator, is exhibiting
Question 110
Multiple Choice
Which credibility dimension is synonymous with
perceived caring
, that is, taking a genuine interest in the listener?
Question 111
Multiple Choice
According to the most recent research by McCroskey & Teven (1999) , there are ________________ primary dimensions of credibility.
Question 112
Multiple Choice
All of the following are true about credibility
except
Question 113
Multiple Choice
Advertisements which display the "As Seen On TV" logo, or ads in the phone directory which display the Christian "Ichthys" symbol, are attempting to bolster which credibility dimension?
Question 114
Multiple Choice
If something is forbidden, it becomes all the more desirable. This tendency, also known as "reverse psychology," is called:
Question 115
Multiple Choice
In general, which
primary dimension
of credibility is thought to have the greatest impact on a persuasive message?
Question 116
Multiple Choice
The primary dimensions of credibility are
Question 117
Multiple Choice
Which of the following statements regarding credibility is
false
?
Question 118
Multiple Choice
The fact that a source's
credibility can change
throughout a speech, a campaign, or even over a greater period of time reveals that
Question 119
Multiple Choice
The issue of
mindfulness
is a concern when relying on self-reports because
Question 120
Multiple Choice
Brands that promote efforts to save the rainforest, donate to charitable causes, are handmade, or are eco-friendly illustrate which type of attitudinal associations?
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