A salesperson who viewed customers as "marks," or "suckers" would be lacking in which characteristic of ethical persuasion?

Question

Quizplus · Accepted Answer

Respect is a fundamental characteristic of ethical persuasion. Treating customers as marks or suckers does not show respect for their intelligence, autonomy, or right to make their own decisions. It also violates the principle of honesty, as it involves deceiving or manipulating customers for personal gain. Tolerance, equality, and likeability are important as well, but they do not address this specific issue.

A Salesperson Who Viewed Customers as "Marks," or "Suckers" Would