Even if an advertiser's competitors are willing to pay the highest cost-per-click rate, greater quality ads might be ranked higher by Google's ad ranking system.

Question

Quizplus · Accepted Answer

Google's ad ranking system takes into account various factors such as ad relevance, landing page experience, and expected click-through rate, along with the bid amount, to determine the ad's position on the search results page. Hence, even if an advertiser's competitors are willing to pay a higher cost-per-click rate, if their ads are of lower quality than the advertiser's ad, the advertiser's ad might still rank higher.

Even If an Advertiser's Competitors Are Willing to Pay the Highest