Which of the following statements holds true for the term cost-per-click?
A) It refers to the ad rates quoted in cost-per-thousand impressions.
B) It refers to the number of users who clicked an ad divided by the number of times the ad was delivered.
C) It refers to the maximum amount of money an advertiser is willing to pay for each click on their ad.
D) It refers to the cost an advertiser is willing to bear for a particular amount of time a surfer spends on an ad.
E) It refers to the number of customers joining a particular social networking Web site.

Question

Quizplus · Accepted Answer

Cost-per-click refers to the maximum amount of money an advertiser is willing to pay for each click on their ad. This means that the advertiser is only charged when a user clicks on their ad, not for each impression. The other choices are incorrect as they do not accurately describe cost-per-click.

Which of the Following Statements Holds True for the Term