Which of the following formulas is used by Google to determine the rank order of sponsored links appearing on its search results pages?
A) Ad rank = Minimum CPC  Click-through rate
B) Ad rank = Cost-per-thousand impressions  Number of impressions
C) Ad rank = Maximum CTR  Number of impressions
D) Ad rank = Churn rate  Average cost-per-click
E) Ad rank = Maximum CPC  Quality score

Question

Quizplus · Accepted Answer

Google uses the formula Ad rank = Maximum CPC x Quality score to determine the rank order of sponsored links appearing on its search results pages. The quality score is based on factors like relevance, landing page experience, and expected click-through rate. This formula ensures that the ads with a higher quality score and bid will have a higher chance of being placed at the top of the search results page.

Which of the Following Formulas Is Used by Google to Determine