Most graphical display ads are billed on a _____ basis.
A) CTC
B) PPC
C) CPM
D) CPC
E) CTR

Question

Quizplus · Accepted Answer

The most common billing method for graphical display ads is cost per thousand impressions (CPM), where advertisers pay for every 1,000 times their ad is displayed on a webpage. CTC (cost to click), PPC (pay per click), CPC (cost per click), and CTR (click through rate) are usually used for search engine advertising, where users click on ads to visit the advertiser's website.

Most Graphical Display Ads Are Billed on a _____ Basis