Display ads sold on a cost per thousand impressions basis often focus on:
A) generating the maximum click-throughs.
B) directing potential customers to the advertiser's online storefront.
C) persuading users to perform a specified action such as signing up for a service.
D) creating awareness of an advertiser's brand.
E) running a single, unmodified creative across multiple ad networks and Web sites.

Question

Quizplus · Accepted Answer

Display ads sold on a cost per thousand impressions basis are often used to create brand awareness among users. This means that the primary focus is not on generating click-throughs or directing potential customers to an online store but on increasing visibility and recognition of the brand.

Display Ads Sold on a Cost Per Thousand Impressions Basis