CPM refers to:
A) ad rates quoted in cost per thousand impressions.
B) the number of users who clicked an ad divided by the number of times the ad was delivered.
C) the maximum amount of money an advertiser is willing to pay for each click on their ad.
D) the cost an advertiser is willing to pay for a particular amount of time a surfer spends on an ad.
E) a method of charging for advertising whenever a user performs a specified action such as signing up for a service, requesting material, or making a purchase.

Question

Quizplus · Accepted Answer

CPM stands for cost per thousand impressions and refers to the ad rates charged based on every thousand times an ad is displayed to a user.

CPM Refers To