_____ pay ad networks whenever a user clicks through and performs a specified activity such as signing up for a service, requesting material, or making a purchase.
A) Interstitials
B) Cost-per-action ads
C) Engagement ads
D) Pay-per-click ads
E) Paid inclusion ads

Question

Quizplus · Accepted Answer

Cost-per-action (CPA) ads are also known as pay-per-action (PPA) ads. These ads are performance-based and only pay when a user completes a specific action such as signing up, requesting information, or making a purchase. This model is attractive to advertisers because they only pay when they achieve the desired outcome, making it a cost-effective way to generate leads or sales.

_____ Pay Ad Networks Whenever a User Clicks Through and Performs