Which of the following refers to a type of online advertising fraud that occurs when site operators generate bogus ad clicks to earn PPC income?
A) Click spamdexing fraud
B) Enriching click fraud
C) Keyword click fraud
D) Depleting impression fraud
E) Linking clicks fraud

Question

Quizplus · Accepted Answer

Enriching click fraud, also known as click stuffing, occurs when site operators generate bogus clicks on ads in order to earn more PPC income. It is a type of online advertising fraud. Option A refers to a practice of manipulating search engine results, not advertising fraud. Option C refers to the practice of clicking on a competitor's ads to deplete their budget. Option D and E are not recognized terms in the context of online advertising fraud.

Which of the Following Refers to a Type of Online