Fraudsters repeatedly search keywords linked to rival ads or access pages where rival ads appear. This is known as:
A) spamdexing.
B) rank-based impression fraud.
C) keyword stuffing.
D) depleting impression fraud.
E) disbarring fraud.

Question

Quizplus · Accepted Answer

This is known as rank-based impression fraud, where fraudsters try to decrease the click-through rate of rival ads by repeatedly searching the keywords linked to them or accessing the pages where rival ads appear. This results in artificially increasing the rank of their own ads while decreasing the rank of competitors' ads.

Fraudsters Repeatedly Search Keywords Linked to Rival Ads or Access