_____ was a Facebook program conceived as a giant word-of-mouth machine to grab consumer activity at the point of purchase to put into the News Feed and post to a user's profile.
Correct Answer:
Verified
Q53: Facebook enjoys significantly higher click-through rates than
Q65: _ refer to a promotion technique popular
Q66: Users of Google and other search engines
Q67: The term "content adjacency" refers to:
A) placing
Q69: In terms of revenue model, Facebook is
Q72: Which of the following factors prevents social
Q73: Advertisers on Facebook are charged only on
Q75: Users tend to be more task-oriented when
Q76: The bulk of Facebook's revenue comes from:
A)
Q77: Brand advertisers largely consider user-generated content as
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