Which of the following is true about advertising and Facebook?
A) Facebook sells banner advertisements to the online community.
B) Google serves three times more display ads online than Facebook.
C) Facebook ads do not engage consumers to comment on content or RSVP to an event.
D) Facebook executives argue that people remember ads better and are more likely to make purchases when their friends endorse products.
E) Facebook users can endorse products by clicking on the "like" button, but they cannot turn off firm messages if they "unlike" a firm.

Question

Quizplus · Accepted Answer

Facebook executives have claimed that people tend to remember ads better and are more likely to buy products when they see that their friends endorse them. Option A is false as Facebook primarily sells News Feed ads and Sponsored Stories. Option B is false as Facebook serves more display ads than Google. Option C is false as Facebook ads have the feature of engagement with comment and RSVP options. Option E is also false as users can choose to hide ads from specific firms even if they have 'liked' them before.

Which of the Following Is True About Advertising and Facebook