Which of the following represents one of the sources of switching costs?
A) Marketing expenses
B) Mergers and acquisitions
C) Greenfield investments
D) Search costs
E) Obsolete technology

Question

Quizplus · Accepted Answer

Search costs, such as the time and effort required to research and compare alternative products or services, can create a barrier to switching to a new supplier or brand. This can include costs associated with gathering information about pricing, product features, and quality, as well as the emotional and psychological costs of making a change.

Which of the Following Represents One of the Sources of Switching