If a firm's goods are highly differentiated, the Internet can lessen the firm's supplier bargaining power.

Question

Quizplus · Accepted Answer

If a firm's goods are highly differentiated, the firm has more supplier bargaining power because it is harder for the supplier to find an alternative buyer for their unique product. The Internet may not necessarily lessen this power as the uniqueness of the product would still make it difficult for the supplier to find alternative buyers.

If a Firm's Goods Are Highly Differentiated, the Internet Can