The executives at Purple Inc. hold a meeting where they decide the best way to showcase their products. They have a brainstorming session to identify the best geographical areas to conduct business that will bring them maximum profits. They also identify their competitors and decide whether they would be able to withstand top companies selling similar products. The executives at Purple Inc. are discussing a(n)________.
A)emergent strategy
B)functional strategy
C)business unit strategy
D)corporate strategy

Question

Quizplus · Accepted Answer

The executives at Purple Inc. are discussing the best way to showcase their products and identifying geographical areas to conduct business that will bring them maximum profits, as well as identifying competitors and whether they can withstand them. These are all factors related to corporate strategy, which focuses on the overall direction and scope of the entire organization.

The Executives at Purple Inc