Lee, the CEO of Libra Inc., decided that the best way to diversify this food processing company would be to set up its own small-scale beverage producing unit in a new area where its new products would have high demands. This decision by Lee best reflects a(n)_________.

Question

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Lee's decision to set up a new beverage producing unit in a new area indicates a greenfield entry, which refers to the establishment of a completely new venture in a new market. This is different from acquisition (buying an existing company) or merger (combining with another existing company), and also different from brownfield entry, which involves using an existing facility for a new purpose.