What is the term for the approach to climate change messages that emphasizes how specific groups will be negatively affected by climate change?

Question

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The social-altruism approach emphasizes how specific groups, particularly vulnerable populations, will be negatively affected by climate change in order to motivate individuals towards action. This approach emphasizes the need for collective action and social responsibility, rather than just individual responsibility (egoistic approach) or the importance of the environment (biospheric approach). The attitude-inoculation approach is a different type of message strategy that aims to counteract attacks on a person's beliefs by reinforcing their existing attitudes.

What Is the Term for the Approach to Climate Change