A U.S.-based chocolate manufacturer, Browns' Inc., collaborates with a Brazilian company to source cocoa. The cocoa sourced from Brazil along with Browns' unique recipe creates products that are differentiated based on taste and quality. The alliance between the two firms is an example of _________.

Question

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A vertical alliance involves companies at different stages of the supply chain working together, such as a manufacturer collaborating with a supplier of raw materials. In this case, Browns' Inc. (a chocolate manufacturer) is partnering with a Brazilian company to source cocoa, which is a key raw material for their products.

A US-Based Chocolate Manufacturer, Browns' Inc