Which of the following statements is true of the blue ocean strategy?
A)It disrupts an existing market by displacing an earlier technology.
B)It relies on its existing knowledge of products to improvise on new features.
C)It uses low-end disruptive innovations to compete in the market.
D)It creates new demand in an uncontested market space.

Question

Quizplus · Accepted Answer

The blue ocean strategy involves creating new demand in uncontested market spaces rather than competing in existing markets. It relies on innovation to tap into new customer needs and preferences in order to create a new market. Therefore, option D is the correct statement. Options A, B, and C describe different strategies such as disruptive technologies, product innovation, and low-end disruption, respectively, which may not be part of the blue ocean strategy.

Which of the Following Statements Is True of the Blue