Heuristic persuasion loses some of its power as we become more motivated to make a good decision.

Question

Quizplus · Accepted Answer

Heuristic persuasion relies on mental shortcuts, rather than careful deliberation, to influence our decisions. When we are highly motivated to make a good decision, we are more likely to engage in careful thinking and less likely to rely on heuristics, which can decrease the power of heuristic persuasion.

Heuristic Persuasion Loses Some of Its Power as We Become