Which example illustrates the use of "social norming" to reduce alcohol abuse on college campuses?
A)Increase penalties for alcohol possession until it is the norm not to drink.
B)Provide information to students about how much the average college student really drinks.
C)Emphasize that it is OK not to be "normal" and abstain from drinking at parties.
D)Provide alcohol-free social events that compete with the drinking culture.

Question

Quizplus · Accepted Answer

Social norming involves correcting misperceptions about the prevalence of a behavior in a group. In this case, providing information about how much the average college student really drinks would correct the perceived norms surrounding alcohol consumption and reduce excessive drinking. Option A is a form of punishment and is not likely to be effective in changing behavior. Option C focuses on individual choices and is not likely to impact the larger group behavior. Option D provides an alternative to drinking but does not address the perception of norms related to alcohol consumption.

Which Example Illustrates the Use of "Social Norming" to Reduce