Print ads for cars are more likely to present a lot of facts about the car,whereas print ads for clothing typically show an attractive model.The car manufacturers are relying on _____ persuasion.

Question

Quizplus · Accepted Answer

Systematic persuasion involves presenting factual information and logical arguments to persuade an audience. Car manufacturers are using this approach by presenting a lot of facts about the car in their print ads. On the other hand, print ads for clothing are more likely to use heuristic or hedonic persuasion, which rely on emotional appeals or attractive models.

Print Ads for Cars Are More Likely to Present a Lot