Kotter's first step is "sense of urgency." What happens in this step?
A) Management communicates the rapid change needed and what is driving it
B) Tell employees why the change is necessary so they embrace the change and begin reaping said benefits
C) You should establish this sense of excitement and rush so that you can proceed through the stage changes quickly
D) Managers or decision makers need to quickly decide what the plan is so they can communicate it to their employees

Question

Quizplus · Accepted Answer

B) The sense of urgency does not refer to change being quickly forced. Rather, it establishes excitement and support for the change among employees. This can reduce psychological constraints and facilitate the change process.

Kotter's First Step Is "Sense of Urgency