Which best describes the relationship between creativity and innovation?
A) Creativity is the idea and innovation is the result
B) Creativity comes from individuals and innovations are made by groups
C) Creativity is the first step in the innovation process
D) Creativity becomes innovation when the creative idea or product is adopted by the organization or marketplace

Question

Quizplus · Accepted Answer

D) A creative idea makes the transition from creative to innovative when it is adopted for use by the intended audience, which could be an organization or the open market.

Which Best Describes the Relationship Between Creativity and Innovation