The second step in Kotter's model is to build a guiding coalition. What is a guiding coalition?
A) Top management team (TMT) who oversee the change and have helped to establish the vision and changes the company should make
B) Task force composed of management and change consultants who monitor the change process and put it back on track if something goes awry
C) Team of employees from any level who act as change advocates. They spread support for the change among their various areas or departments
D) Extra-organizational members with insights on the particular change the organization wants to do. They help the organization's managers follow through with the rest of the plan

Question

Quizplus · Accepted Answer

C) By enlisting those from outside of management for membership on this team, you are able to reach more people in your organization in a more effective way than an e-mail from a manager could. Hearing about the change from a coworker and seeing how they are committed to and supportive of the change can convince others that the change is for the better. As a result, their psychological barrier to change has been reduced and they may even become supporters and begin spreading the word.

The Second Step in Kotter's Model Is to Build a Guiding