Attitudes about messages and receivers do not influence channel selection.

Question

Quizplus · Accepted Answer

Attitudes about messages and receivers can greatly influence channel selection. For example, a message that requires a lengthy or complex explanation may be better delivered through a face-to-face conversation rather than a brief email. Similarly, if the receiver is known to prefer certain modes of communication (such as texting over phone calls), the sender may choose that channel to optimize the chances of the message being received and understood.

Attitudes About Messages and Receivers Do Not Influence Channel Selection