Judgments about channel effectiveness should never be based on financial cost and individual skill levels.

Question

Quizplus · Accepted Answer

Both financial cost and individual skill levels are important factors in determining channel effectiveness. Financial cost can impact the reach and impact of a channel, while individual skill levels can affect the quality of message delivery. Other factors, such as audience demographics and communication objectives, should also be considered when evaluating channel effectiveness.

Judgments About Channel Effectiveness Should Never Be Based on Financial