By examining checkout data, supermarkets have learned that people who are buying beer often also buy a bag of salty snacks. The use of data mining led to the discovery of a(n) ___________pattern.
A) sequential
B) affinity
C) predictive
D) adjacency
E) extrapolative

Question

Quizplus · Accepted Answer

The pattern described in the scenario is an example of an affinity pattern, which identifies associations between items that are frequently purchased together. In this case, the data mining analysis identified a connection between beer and salty snacks, indicating that customers who purchase one of these items are likely to purchase the other as well.

By Examining Checkout Data, Supermarkets Have Learned That People Who