Have you ever purchased a book or CD on Amazon.com and noticed that as soon as you put your selection in the shopping cart, you were offered a series of other items that people who made the same purchase as you did also bought? This would be an example of___________ data mining.
A) sequence
B) association
C) predictive
D) adjacency
E) extrapolative

Question

Quizplus · Accepted Answer

This is an example of association data mining, where the system is suggesting other items that are associated with the one being purchased based on the behavior of other customers.

Have You Ever Purchased a Book or CD on Amazon